The Full Story
About Mr. Keeling
Throughout my career, I’ve created high-impact advertising campaigns for some of the world’s most recognized brands. From global launches to local market activations, my work blends strategy, storytelling, and design to drive real results.
I've had the privilege of developing campaigns for 3M, Burger King, Toyota, Coca-Cola, Scotiabank, United Airlines, and Citi Bank, among others. Each project has been an opportunity to build powerful brand experiences that connect with people and move markets.
I don’t just make brands look good — I make them resonate, sell, and stay relevant
Unboxing the Flavor: The Full Visual Rollout for Burger King’s New Chicken
As the lead designer and creative director, I oversaw the entire visual development of Burger King's new chicken product launch in El Salvador. From concept to execution, the process included designing the product packaging, directing the food photography, creating print ads, storyboarding the TV commercial, and developing in-store materials such as table placemats and hanging mobiles. Each element was crafted to deliver a consistent, appetizing, and brand-aligned experience that captured attention and drove appetite — both in-store and across media channels.
Bubbles with a Byte: The Surf City Soda Campaign
Project: Surf City Soda – A New Flavor with a New Currency
Bringing Surf City Soda to life involved a full-spectrum creative process — starting with the design of a vibrant, modern label that captured the spirit of El Salvador’s beach culture. The launch campaign included bold press ads, animated social media banners, eye-catching billboards, and reels that introduced the product’s unique twist: it’s the first soda you can buy with Bitcoin. From packaging to public space, every piece was designed to spark curiosity and drive engagement through both visual impact and cultural relevance.
